Role: Product Designer
Tools: Figma, Illustrator
Team: CEO + Software Engineers
The stock market is rigged in favor of the wealthy at the expense of everyone else.
Financial behemoths use your information to gain insights that only serve wealthy individuals. Your data turns into money for others.
Provide free investing advice to users, and have them willingly give data to improve stock predictions by giving out prizes as incentivization.
Wireframes given to me
I was given some initial wireframes to help understand our CEO's vision.
Prospero wanted to work fast, they already had a team of engineers, and they asked me to jump in and start designing.
I needed to take another pass at the design. Our team also wanted to start ideating how we would provide free stock predictions to our users.
I reworked the logo and updated the UI design. I cleaned up the navigation and general UI. We added a few features to let users know when to retake surveys and more efficiently manage their favorite stocks.
Original social media designs and copy by me.
What I Learned
User Research is beneficial before jumping into the design. Sometimes a very agile product means fast usability testing, research on the fly, and being able to jump in and produce work before a formal investigation is conducted.
Many details can be caught internally with a proper QC process, but finding the right people with that mindset and ability is not always easy. Identifying this skill in team members early on helps establish workflows to improve quickly.
Depending on the team, running user experience meetings weekly requires stricter agendas. Design jams are not meant for everyone on the team to participate in, and too many people in those brainstorms without the skillset can make the meeting not run as efficiently.
Time is not always on the designer's side, and things get cut when you are a Product Designer, Graphic Designer, Researcher, and Production artist on a limited budget and timeframe. I would have loved more time to explore Brand Identity and do more user interviews.
I was challenged a lot on the UX side of things. Many assumptions were made before I was brought on the team, and items were already coded, but I'm proud of the value I put into Prospero.