Stock predictions that utilize AI and user-supplied data.
Role: Product Designer
Tools: Figma, Illustrator, Canva, Jira
Team: Product Owner + Engineers
Wealthy individuals have access to investing insights that every day people do not
Using AI and user surveys, we can serve stock predictions to benefit the average investor.
A rough draft quickly mocked up with the team to get our first ideas down.
Prospero wanted to work fast, they already had a team of engineers, and they asked me to jump in and start designing.
I needed to take another pass at the design. Our team also wanted to start ideating how we would provide free stock predictions to our users.
I reworked the logo and updated the UI design. I cleaned up the navigation and general UI. We added a few features to let users know when to retake surveys and more efficiently manage their favorite stocks.
Original social media designs and copy by me.
What I Learned
User Research is beneficial before jumping into the design. Sometimes a very agile product means fast usability testing, research on the fly, and being able to jump in and produce work before a formal investigation is conducted.
Many details can be caught internally with a proper QC process, but finding the right people with that mindset and ability is not always easy. Identifying this skill in team members early on helps establish workflows to improve quickly.
Depending on the team, running user experience meetings weekly requires stricter agendas. Design jams are not meant for everyone on the team to participate in, and too many people in those brainstorms without the skillset can make the meeting not run as efficiently.
Time is not always on the designer's side, and things get cut when you are a Product Designer, Graphic Designer, Researcher, and Production artist on a limited budget and timeframe. I would have loved more time to explore Brand Identity and do more user interviews.
I was challenged a lot on the UX side of things. Many assumptions were made before I was brought on the team, and items were already coded, but I'm proud of the value I put into Prospero.